Yes, I'm linking to Jim. Author. Music journalist. Emmy Winner. Artist. Designer. Comic book writer. With Tom Fassbender, started his own publishing company Ugly Town which now spews forth original crime fiction of the old-school pulp/noir tradition.
Not only is Jim a perfect example of mini-branding and 4GM, he's a disturbingly natty dresser. Seriously, he is the only human I know who could carry a sword cane and somehow pull it off.
Go check it out.