I've written before that consoles are the stealth players in the coming media landscape. For the vast majority of Americans, the console is a box attached to your TV, and the computer is a box in the room over there. This has been particularly vexing of late because the house I've moved into in LA is way, way waaaay smaller (and therefore only twice as expensive) than the house I was living in in Ottawa. Among other things, I want to rip my DVD's and leave the physical artifacts in my storage unit. This is not to mention the addiction I've developed consuming TV online (I LIKE three ad-breaks a show).
I've been using PlayOn to stream Hulu and Netflix from my BootCamped iMac to my XBox 360 -- you still need bloody Windows XP for that functionality. However, the new update in the 360 allows direct streaming from Netflix. It's dead simple to set up. As in, "watching my streaming queue movies within four minutes and fifteen seconds" easy. There's a limited amount of TV on Netflix right now, but when/if people smarten up -- or Microsoft cuts a deal with Hulu -- then the "broadcast" landscape is only going to get more chaotic.
Considering the licensing and royalty issues involved, that problem isn't going to get solved soon. However, I'm constantly buffaloed when I talk to fellow Hollywood types about "when the techology arrives". The tech is here. The only thing stopping the consoles from ruling the entertainment landscape is, as far as I can tell, a general unwillingness to get involved in an industry far less profitable, with far more headaches, than their own.
The tone of voice when I talk about these things tend to be a disdainful "Well, sure but how are we supposed to monetize this?" Right question, wrong tone. We. Don't. Have. A. Choice.
All this to say, streaming digital entertainment from your Windows computer to an XBox was always pretty simple but if you had a Mac you had to deal with Connect360. It's a fine program, but the menu system is a bit primitive, and I personally ran into some connectivity issues. So I'd like to recommend Rivet. It installs in a flash, it's about $20, and it works off the internal file structure of your Mac -- so however you arrange your media on your Mac, that's what shows up on the XBox. Managed to set it up within a few minutes, possibly even easier than the Netflix setup. Was watching my ripped Inspector Lynley mystery in no time.
In the Comments, your latest tech hacks.
63 comments:
My TV is hooked up to an aerial antenna. I do not have cable. Which means that February 19th, my TV will no longer work.
I'm plunking down about $150 for a cheapo Vista-box with wifi capability, and another $100 for a good video card. I'll plug my 500GB portable drive into one USB port and my 1 TB portable drive into the other.
Then I'm plugging the whole mess into my TV and ripping my DVDs onto the portable drives.
Why should I pay for cable AND Internet when the Internet gives me the exact stuff as cable?
No hacks yet, but with a production gig, if a show isn't online for me to watch, I just don't get to see it. I plan on bending the schedule to see Leverage, but channels either need to go to an HBO/FX model for shows (countless repeats during the week) or get everything online/
Yeah Rogers, right on. But two things:
a) A few blu-ray players have picked up the Netflix streaming functionality in the past couple of days, with more promised to come soon. So, we're not looking at just consoles becoming a player. All of that to say, when I get around buying a blu-ray player, I'm making damn sure it's got internet streaming through some service.
Aaaaaaand b) what, exactly, is the projected plan for streaming leverage on the tubes?
IMHO the future will probably be more a link between the TV and the PC via WiMax than a game box attached via some cable to the TV.
I highly doubt that in 30 years from now (perhaps even less!) discs/DVDs/BRs will be as much used as they are now. We're rapidly moving into a mass dematerialization of content where everything is interconnected wirelessly.
I live in New Zealand. Broadcasters in NZ are typically 2-3 years behind the US with their schedules (BSG in particular!) That has fed a large torrent culture - everyone wants to watch the show _now_.
However, the NZ government has just about to enact a "you're out on 2 threats" disconnection law.
So, now I'm using Amazon's EC2 to stream video from Hulu/etc to NZ. New Zealand has exemptions in their new copyright legislation for parallel importation... If I can buy it anywhere, I'm allowed to do whatever I can to watch it.
The amazing thing? It's cheaper than paying for Cable TV.
The problem with the XBOX 360 as a media server is that it is INSANELY LOUD, like Power Mac G4 vacuum cleaner loud. I've tried watching films on it but the noise is too distracting.
"a) A few blu-ray players have picked up the Netflix streaming functionality in the past couple of days, with more promised to come soon. So, we're not looking at just consoles becoming a player."
The installed base for Blu-Ray players doesn't even compare to that for 360s, plus most Blu-Ray players won't be able to be upgraded for streaming (especially the early adopters' players), while every single 360 can have Netflix streaming on it. It's a much, much stronger player in the HD streaming field than anything else can really hope to be.
You are such a dork.
About 5% of video games make a profit.
Is TeeVee less profitable than that?
Great, you can stream HD Netflix titles on the XBOX and I had to go and get a PS3 like a sucker. Damn my Final Fantasy fetish!
Anybody know if Netflix is doing the same deal with Sony?
>>>The tone of voice when I talk about these things tend to be a disdainful "Well, sure but how are we supposed to monetize this?" Right question, wrong tone. We. Don't. Have. A. Choice.
I'm going to use that quote in my blog in regard to book publishers. People want to *throw* money at them for eBooks, yet they're all a-scared -- and greedy.
I just read earlier this week about some program that uses the Mac Mini for a bunch of streaming. Of course, I've now forgotten wtf that program is!
I just had my own little epiphany regarding DVDs and now think streaming on demand is best for about 99% of things.
Some of us just cut out the middle-man and hook up a Mac Mini to our flatscreen TVs. :)
Post done: Dying Dinosaurs Of Print: CHOOSE!
I expect them to continue to clutch their pearls and move too slowly -- when they move at all.
If you want to skip the Xbox 360, you can go right to PS3. Not only do you get the best Blu-ray player on the market, but I'm using Nullriver's MediaLink to stream all my media from the Mac and its hard drives to the flatscreen.
The PS3 plays most audio and video, so we're watching those torrented TV shows on the TV through the PS3. Simple.
Nullriver's PS3 product - MediaLink - seems to work much better than its X360 product - Connect360.
About 5% of video games make a profit.
Is TeeVee less profitable than that?
By, I think, an order of magnitude. That's an interesting stat, got a source?
Also, the 360 will play XVid right off a DVD-R. Put an entire season of your favorite (uhm ripped) show on that DVD and bam, marathon on a disc. Streaming is good, but if I can keep that much info in a binder thats not bad either. I bet PS3 can do it too, just no experience here. Oh and the people complaining about 360 noise just have panties too tight, its notable but if you're actually... watching something, then it'll be drowned out.
PS, Rogers: http://www.shacknews.com/onearticle.x/56081
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Later (notably Elite) 360s are quieter (and top tip - you can now rip games to the HDD for even quieter gaming).
I have an actual PC hooked up to my lounge TV, running XBMC - it's the best media centre around, bar none. Was amazing on the Xbox but the hardware can't cope with 720p and above, so they ported to PC (and Mac). Give it a go, once you have the Library set up and running you're all good to go.
Using the amazing anonymity the internet gives me I can also reveal that I use uTorrent's RSS option to automagically download TV shows as they appear on my favouriter tracker, meaning that I get home, fire up XBMC and am presented with a list of new episodes (along with a plot summary, air date, cast, etc etc).
I did dabble with streaming to my 360 in the bedroom, but it was slow and didn't allow FF/RW on HD content as you have to transcode (on the fly re-encoding at the server end) to a MS-friendly format. MS may support XVID but only a very narrow definition of it, and all my stuff is MKV now anyway.
PS3 supports MKV, but again only a narrow version of it (out of 20 tested films, only the one that was labelled "PS3-MKV" worked for me). Does Nullriver's connecter work well with HD stuff on the PS3? If so, maybe it is time to invest in Darth Vader's Toaster.
As for monetisation, as you can tell I'm outside of your revenue stream right now. I rented The Matrix HD over Xbox360's service, but a) it was more expensive than Blockbuster, b) more restrictive (24h to watch once I had watched 10s intro to check it worked) and c) ANALOGUE PRO-LOGIC SOUND!!! NOT EVEN DOLBY DIGITAL 2 CHANNEL! Way to lose a customer on their very first go, y'idiots.
I only want to watch certain shows and movies, whenever I want, and I'm happy to pay for it. However, currently half of them are only available HD via download (I'm in the UK) and the studios want me to replace my 250-strong DVD collection at £25 ($40?) a pop? And they're competing with FREEEEEEEEEEE? Try again, guys?
Subscription service (like what your netflix seems to be) is the way to go. Charge me a fair price, be fair about what I can/can't do (maybe I *want* to watch 4 episodes of Duckman at 3am on a Sunday - maybe I want to watch Memento again 3 days later without paying twice - BE AS FLEXIBLE AS THE INTERNET ALLOWS!).
Seriously, the grown-ups want to pay but they don't want to be treated like children. While I have a choice you're damn right I'll take the free option, because the competition fails in so many more ways than simply pricing.
My checking question when it comes to DRM - "What if we did this same thing with a VHS?"
Imagine a VHS cassette that stops working after 24h.
Imagine a VHS cassette that would work in the living room but not let you finish watching it upstairs in bed.
Etc.
Would you think "Oh, thank god this cassette is protecting what the studio's interpretation of their IP rights are!" or would you think "fucking thing's broken"?
Obviously the analogy breaks down when you get to what's now possible that wasn't before (multiple front-ends, one backend for instance) but you know what? It's called progress.
Mike Cane, is Boxee what you're thinking?
John,
Are you pleased with the streaming quality of the netflix player? I still can't believe that internet speeds are able to deliver DVD quality movies at that rate, but your endorsement would go a long way in convincing me. What do you think?
Gridlock,
Not that I agree with DRM, but when everyone watched movies on VHS, you couldn't rip it to your computer and then have thousands of people download it to theirs. It is a bit of a different world, now.
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