Friday, July 08, 2005

Meatspace Meetup at Comic Con

Still working on a meetup at the Nerd Prom (I'm thinking 4ish on the Friday), but in the meantime, a heads-up that Andy Kuhn and I will be signing Zombie Tales at the BOOM! booth, booth 1533. Friday at noon, and then again Friday at 2:30 to 3:30.

Thursday, July 07, 2005

Zombie Tales #1 - Everyone Digs the Zombies!

Because I'm pleased as punch for him, a collection of reviews for Ross Richie and BOOM! Studios first big release, Zombie Tales.

From Ain't It Cool News:

"ZOMBIE TALES is a quality read. It’s got scares, laughs, thrills, and humanity. All of the things a good piece of zombie fiction should have. Zombie comics seem to be the new big thing at the moment, and ZOMBIE TALES is a worthy addition to that genre. "

And the rest (check out BOOM!'s blog for the links, I'm lazy and overworked):

" ...express my surprise at how much I enjoyed this book. I'll even go as far as calling Daddy Smells Different and Severance as EC-esque: both had good art and interesting twists ... Overall, I was impressed by the variety and scope of stories; I didn't expect the stories to differ as much as they did. And while there's enough gore to satisfy the bloodthirsty, the authors and artists never lose sight of their stories; plots are not sacrificed for the sake of cheap thrills."

"Because there is such a good variety here, each story shines on its own. Just good zombie comics. The book itself is a great quality as well. Square-bound, 48 glossy pages and full color, too, put it at the top of the list. I'll be looking out for more from Ross Richie and Boom! Studios"

"All the stories follow this type; they all have pretty great endings. But what gets me is that each story is so imaginative in its creation of a zombie-filled world, that I believe that there IS more than a clever twist or a good jolt of surprise. What is the world like outside the classroom of Mark Waid's smart short? Who's really behind the carnage of Keith Giffen's funny, gory story?"

".. the art work and production are top-notch. Zombie Tales is what comic anthologies shoud be. Get it."

"It features an impressive line-up of talent, including Mark Waid, Keith Giffen and Ron Lim (one of my favorites since his days on Silver Surfer), and a cover by the brilliant Dave (100 Bullets) Johnson. But me, I’m pretty well zombie-d out these days, y’know? Seems like everywhere I turn somebody’s got their own damn zombie story. What redeems this collection for me, then, is the humor. These stories are often grotesque and nihilistic, as living dead stories should always be, but there’s also an irreverent through line of comedy that freshens the book up and makes it worth reading."

"The question is, do we really need more zombie comics? The answer is, if they're as good as Zombie Tales, than hell yes we do!"

"So, all in all, good package, good stories, good ideas, good imagery. I must say that I don't read any other Zombie comics although I think i'll pick some up this week, and I will be picking up the BOOM! follow up Zombie Tales Oblivion #1 for more zombie action"

"The true test of Zombie Tales #1 (which it passed effortlessly) was conspicuously reading it among like-minded yet un-comic-savvy friends while waiting to see Land of the Dead last weekend. It was passed around and soon my wicked plan came to fruition: all in my group were infected. And the anthology format made sure there was something for everyone.

Some liked I, Zombie most, and rightfully so; for the rest of the evening the new catchphrase was 'Someday, Ted follow his bliss and open a restaurant...' Other standouts were Severance and For Pete's Sake (in the case of the latter, could this story become an ongoing one for the book as well? Please?). But honestly, picking favorites would be like choosing close relatives and friends to shoot -- you may be able to do it, but it certainly wouldn't come easy among quality like this.

So yeah...Zombie Tales #1 is a potent Patient Zero, and I'm itching to taste more. Thank you, Mr. Richie!"

"ZOMBIE TALES #1 is the sort of comic book that I could (and will) see myself actually getting my non-comics oriented friends excited about. The format is perfect. Stand-alone stories (with the one exception), that *all* kick-ass. Where's number 2 already!!!"

Buy Zombie Tales #1 on the web HERE.

London Calling

Made the rounds, everyone who hangs here is okay, as far as I can tell.

Not posting any of that "Today we're all Londoners" crap. No. We're not. We're not pacing fruitlessly in front of the television, waiting for updates. We're not trying to reach loved ones on a shut-down cell phone system, not hearing sirens, not catching sight of something awful because we rounded the wrong corner.

London's been bombed flat during the Blitz, suffered riots, more bombings during the Troubles, and now this. And all the while, as Warren points out, without losing their bottle. I wouldn't presume to claim the stones to be a Londoner.

All I can do is what anyone should do when a friend suffers a loss. Say we're sorry. You're in our thoughts. If you need anything, call.

They're in a situation most of us can only imagine, and frankly I find it kind of cheap the way we can nod and say "We're all Londoners/from Madrid/Americans now" and then go back to our daily lives where, quite frankly, absolutely nothing has changed*. It's a way of surfing off other people's real grief, however well-intentioned.

To give due to sincerity, I suppose one can argue that to say "Today we' all Londoners/Madrid, etc." is a way of showing common cause, a shared outrage at the death of innocents. A sadness at the suffering of a fellow person, regardles sof location or nationality or even personal intimacy. A shudder at the tear in the fabric of what we consider humanity to be. When we say it in that context, what we're really saying is "Today, we are all human beings."

Just a bit goddam sad we find the need to say that out loud. Or even that we need to say it at all.




* Nothing has changed except, of course, our perception of the world. But confusing the change in one's perception of the world with concrete changes in one's day to day life -- or even confusing a change in one's perception of the world as a change in the state of the world itself, is a.) the basis for most American behaviour for the last four years and b.) in every other context, a sign of mental illness.

Monday, July 04, 2005

Study War No More

Brad DeLong, as usual, is AU levels smarter than I. Please read his discussion of the "realist" school of foreign relations.

4th Generation Media

All right, on a break, so I'll pop this down, if only to get the idea locked down as originating here before somebody else writes my damn book. (However, everything on this site is under Creative Commons, so feel free to do whatever the hell you want with this. Just don't walk on Hammes' copyright.) It's still pretty rough -- you'll get to see it evolve.

In his bookThe Sling and the Stone, Col. Thomas Hammes USMC expands on the idea of the evolution of warfare. (Let's ignore the discussions of the validity of the "generation" model he uses, that's for the warfare guys to parse out).

Warfare, as the model goes, evolves, each "... evolutionary step of warfare requires a preceding evolution in political, social, economic and technical structure of the society using it." He takes us from 1st gen warfare, where the rise of the nation-state and the resultant armies created massed firing lines; through 2nd gen, where defense became king ("Artillery conquers, infantry occupies"); to 3rd gen, warfare of maneuver, to what is widely considered 4th Generation Warfare -- the warfare of insurgency. Hammes, in his excellent book, analyzes the evolution of insurgency warfare in its rise to the pre-eminent form of war in the Twentieth Century -- the only form of warfare, where an militarily inferior force can defeat a superior opponent. And has done so. Repeatedly.

I'm paraphrasing like a bastard, but 4th Generation Warfare moves past direct destruction of your opponent's forces (1&2 Gen) and even past 3rd Gen, where one attacks the opponent's command, control and logistics, and instead takes the fight directly to the political will of the opponent. Most importantly, the 4th Gen army is not bound to the traditional battlespace. 4GW is trans-national, highly networked, and is not bound by the army of maneuver limits on a battlefield.

Now, this made me think about the media. Specifically, the rise of the internet, broadband, DVD, P2P, BitTorrent and personal branding, vs. the big media conglomerates. What is the "battlespace" we're referring to?

The traditional "battlespace" the BigCons are used to fighting for are the mainstream media dollars. They fight each other, using tactics of maneuver, to try to control more and more of a dwindling traditional media delivery system. First they fought for ratings among three networks, or box-office. Then they fought for ratings among seven, ten, a hundred -- now they're bringing in big legal guns to control the "new front" of internet file sharing. (Enjoy fighting that two-front war, boys...)

They are, however, not just fighting a losing battle, they are fighting in the entirely wrong battlespace.

An effective 4GW army projects its force past the battlefield in order to directly affect the political will of the opponent.

An effective 4GM entertainment source projects its force past the mainstream media distribution system in order to directly connect with its audience.

(*for expansion later -- The real battle of the future is not for control of the audience's access to entertainment, but for the audience's perception of where entertainment comes from.)

There are two contexts here. 4GM as a way of describing how small independent entertainment sources propogate -- and 4GM in describing new media in its antagonistic relationship with the BigC's.

For example, in the first context: like 4Gm, 4GW consists of little cells of individual interests, loosely networked but each acting essentially independently. When it suits them to team up, they team up. When it's more efficient for them to form other alliances or separate, they do so. But crucially, the don't really compete. Each cell has its own strategic goal, its own operational plan, and adopts whatever tactics they see other cells using and succeeding with.

But the basic thrust of the idea I'll be developing in that second context is that the BigC's are analogous to the DoD -- enamored of high-tech and power, believing if they can just get advanced enough, they can beat that pesky insurgent army. But as has been shown again and again over the last seventy years, that's just not the case.

To apply the metaphor directly, 4GM is outside BigC's OODA loop (observe/orient/decide/act). Crush Napster, and Kazaa arises. Crush Kazaa, along comes BitTorrent. Smack BitTorrent, and something more ingenious will come along. Much as in insurgent warfare, the problem with being the big dog in this fight is that the more you win, the faster you cull the inefficiencies from your opponent's forces. The more you win, the faster you force your opponent up his evolutionary chain.

The crucial problem here is that every BigC is fighting a two-front war. One, in which it must band together to regain control of media distribution -- essentially trying to funnel the battlespace back into a shape they can handle -- and then continuing their fight with each other over the shares of that marketplace. 4GM has one goal: connect to the audience. Once it's extremely streamlined production cycle is married to a viable economic system, it has an unparalleled advantage.

Now, up until this point, 4GM has been limited in its economic scope. I believe there are three reasons for this: a.) anyone with a lick of business savvy sees there's gobs of money to be made in the BigC world, and has fled there for the last decades, b.) anything in the TV or movie business requies a LOT of start-up capitol and c.) the pipeline for direct connection to the audience hasn't existed before now. And by pipeline, I mean both the way to get the product TO the audience, and the way to get the money FROM the audience.

Personal brands are now more important than corporate brands -- or at the very least, more efficient. Nobody -- and I say this full-knowing the outcry from some suited friends -- goes to see a movie because it's from Paramount. Or Fox. Or Warner Brothers. Or Sony. Not a human on this planet says "Well, I wasn't going to go, but it's a Paramount flick." People go to movies because the media campaign -- usually integrating strong personal brands, hey, look at that -- has convinced them this particular project from the studio is worth their time.

Now, I hear you saying, "Yes, yes, this is all old news, entertainment's decentralized, it's a global entertainment system, blah, blah", but I'm not really trying to do anything different in that discussion. My point is more that once you move the current discussion of emergent media into the 4th Gen model, it creates a framework for both analysis and execution. Right now, new media is fighting with 4th Gen TACTICS. By applying this framework, we may be able to work out a STRATEGIC and OPERATIONAL LEVEL of planning for DVD, P2P and broadband entertainment.

Warren Ellis, Joss Whedon, Penny Arcade, etc. are all using 4Gw tactics. It's time to grow up, expand -- and conquer.

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And, not to be a quisling against the revolution, but this framework could be the guide for the BigC's to understand that they don't need to be fighting the new media, they need to be aggressively adopting its methods -- but can only do so by making a massive evolutionary step in their understanding of what it is to "win" in modern media. But what's weird is that"winning" means doing something which, in a capitalist society, is in theory at least desirable: becoming more efficient and better-connected to their consumer.

A quick thought on that: At least, in the BigC world, movies make a certain common-sense. You want to see a movie, you pay X dollars. some %of X goes to the moviemakers. However, we all know that the secondary DVD market on movies is now what's driving the business. Its superior profit margin has been estimated at, conservatively, 4-to-1.

TV is incredibly obtuse. TV networks survive off advertising, where they earn money by measuring the consumer as a metric of success. TV studios (in the pre-DVD days) made money off of syndication, or in plain language the perceived secondary-market value of those shows as measured by the already one-step-off metric of ratings. Bloody hell.

The simple, hard-ass center of the new media revolution is that, in order for a show to show a profit on TV in the old model, it needs to stay on the air. To stay on the air, in order to generate enough perceived value for advertisers (for the network) and syndicates (for the studio), a show needs, regularly, ten million consumers a week. Five or seven on a smaller network.

In order for a show to create a profit on DVD (the fat pipe model of the present), it needs one million consumers.

There are a whole lot more risks one can take down here when you only need a million consumers. My proposal, actually, is that the better new media model (as the pipeline broadens, and the BigC's lose more and more control over both distribution systems and the perception game) is of an insurgent, cell theory of entertainment. (*cable TV is a primitive form of this. Discuss).

It makes more sense for a BigC to cultivate a large number of small, streamlined productions, each of which cultivate a passionate (insurgent) fan base who will make multiple purchases of the entertainment product, than to continue to try for the largest common denominator. In effect, the first BigC who gives up will win. And win big.

All right. First shot across the bow. Rip it apart.