Tuesday, January 24, 2006

WB/UPN/The CW

According to reports this morning, rumors I've heard kicking about are true: the WB and UPN networks are going to merge into one network called The CW this fall. Thirty hours of programming a week -- basically welding two networks with half-week scheds into one.

That's right people. The WB didn't pick up Global Frequency, so I killed it. With my mind.

I actually like this for a couple reasons. I like that the network-to-studio branding will be broken to some small degree. I like that people are realizing it's more important just to get the shows out there than to bind them inexorably to a single corporate identity. Now, instead of two networks producing shows with near-crippling small development budgets, they can step up and do the shows they dig right.

But, again ... With. My. Mind. So watch yourselves.

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